Marketing

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HORNE honored for innovative marketing
(Mississippi Business Journal - Jul 17, 2008)

Jackson-based HORNE LLP recently won two awards at the Association for Accounting Marketing national conference, an annual recognition of outstanding achievements in the areas of accounting marketing and communication.

www.msbusiness.com/article.cfm?ID=6536

Ground-Breaking White Paper, "The Psychology of Marketing", Published Today by JDM
(PRWeb - Jul 17, 2008)

This White paper on the psychology of marketing minus all the psycho-babel was released today by Dallas-based, innovative marketing firm, JDM. (PRWeb Jul 17, 2008) Read the full story at http://www.prweb.com/releases/2008/07/prweb1114834.htm

www.prweb.com/releases/2008/07/prweb1114834.htm

British Bloodstock Marketing to Increase
(BloodHorse - Jul 17, 2008)

British marketing of bloodstock will step up a gear to try and challenge the Irish and French dominance in this area. The Thoroughbred Breeders' Association (TBA), which represents the interests of breeders in the United Kingdom, has shifted resources to focus more on the promotion and marketing of the British bloodstock.

news.bloodhorse.com/viewstory.asp?id=46183

US: Monterey Gourmet in marketing deal
(Just Food - Jul 17, 2008)

US pasta-to-cheese maker Monterey Gourmet Foods is partnering with Acosta Sales and Marketing Company to represent its ravioli and pasta range.

www.just-food.com/article.aspx?ID=103126

Marketing group gets OK to put advertising in schools
(Asbury Park Press - Jul 17, 2008)

The Board of Education voted Wednesday night to accept a two-year contract with Corporate Marketing Associates, or CMA, to bring advertisements into the district.

www.app.com/apps/pbcs.dll/article?AID=/20080717/NEWS01/80717...

New DMA Mobile Marketing Study Finds Text Messaging Most Often Recalled M-Marketing Technique
(Direct Marketing Association - Jul 17, 2008)

July 17, 2008 — The Direct Marketing Association (DMA) today released the results of its first-ever quantitative research effort in the area of mobile marketing.

www.the-dma.org/cgi/dispannouncements?article=1114

Study: Tobacco Firms Used Menthol As Marketing Hook
(Hartford Courant - Jul 17, 2008)

Tobacco companies deliberately changed the menthol levels in cigarettes depending upon whom they were marketing them to — lower levels for young smokers who preferred the milder brands and higher levels to "lock in lifelong adult smokers," researchers at the Harvard School of Public Health concluded.

www.courant.com/news/nationworld/hc-menthol0717.artjul17,0,5...

Mission marketing trading in line despite uncertainty
(ShareCast via Yahoo! UK & Ireland Finance - Jul 17, 2008)

Marketing and advertising group Mission Marketing said the benefits of recent acquisitions were coming through despite economic uncertainty.

uk.biz.yahoo.com/080717/214/i3ci0.html

Know What Marketing Is -- and Is Not
(TheStreet.com - Jul 17, 2008)

Understanding the difference between advertising and marketing is the first step in creating a successful campaign.

www.thestreet.com/s/know-what-marketing-is--and-is-not/newsa...

Lackawanna County shifting marketing focus to development
(The Scranton Times-Tribune - Jul 17, 2008)

Lackawanna County is focusing its marketing efforts on economic development rather than tourism, with a new slogan touting that “Innovation Starts Here.”

www.thetimes-tribune.com/site/news.cfm?newsid=19856598&BRD=2...