Marketing

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Marketing chief Polly Cochrane to depart Channel 4
(Guardian Unlimited - Oct 13, 2008)

Channel 4 marketing director Polly Cochrane is leaving the broadcaster after 10 years, ahead of a restructure of the 170-strong division. By Mark Sweney

www.guardian.co.uk/media/2008/oct/13/channel4-marketingandpr

Aunt Bessie’s in £5m marketing push
(Mad.co.uk - Oct 13, 2008)

Frozen food giant Aunt Bessie’s is embarking on a £5m marketing campaign to relaunch its Yorkshire Puddings range. The brand will begin the relaunch through its first TV advert for three years. Press adverting will also be central to the campaign.

www.mad.co.uk/Main/Home/Articlex/dfb7d9db834945c49ec3db0b2fa...

Heinz marketing chief takes MD role
(Mad.co.uk - Oct 13, 2008)

Heinz has scrapped the role of chief marketing officer following the departure of Suzanne Douglas. She is returning to Heinz Australia to become managing director of the division.

www.mad.co.uk/Main/News/Articlex/8f0df8641e484d238062effe17e...

Kenya: Tourism Board Given Sh1 Billion for Marketing
(AllAfrica.com - Oct 13, 2008)

The government has approved Sh1 billion funding for tourism marketing.

allafrica.com/stories/200810130316.html

Marketing panel to discuss branding, trends at breakfast in Palm Desert
(The Desert Sun - Oct 13, 2008)

A marketing panel will talk about the Web, billboards, branding and marketing trends Tuesday at the Palm Desert Chamber of Commerce monthly membership breakfast.

www.mydesert.com/article/20081013/BUSINESS/810130329/1003/RS...

Turner starts marketing push for NBA site, TV
(BizJournals - Oct 13, 2008)

With the start of the NBA season just weeks away, Turner Broadcasting System Inc. is rolling out a new marketing campaign for its National Basketball Association online and TV properties: NBA.com, NBA TV, and NBA Season Pass.

www.bizjournals.com/atlanta/stories/2008/10/13/story13.html?...

Marketing a Hotel Online In a Struggling Economy | By Sachin Suri | HVS
(Hospitality Net - Oct 13, 2008)

In a struggling economy, businesses slow down. This is especially true for hotels as their growth is directly related to the health of the economy. Consequently, your marketing budget shrinks and you need to be careful about how to spend your marketing budget wisely. In other words, identify what marketing methods work, and what don't. It is more important than ever that you pay attention to ...

www.hospitalitynet.org/news/154000320/4038134.html

EpiCept receives marketing approval for Ceplene in Europe
(PharmaBiz - Oct 13, 2008)

EpiCept Corporation announced that the European Commission has granted a full marketing authorization in the form of a positive Commission Decision, for Ceplene (histamine dihydrochloride) for the remission maintenance and prevention of relapse in adult patients with Acute Myeloid Leukemia (AML) in first remission.

www.pharmabiz.com/article/detnews.asp?articleid=46485

Warner Ups Kantor in Marketing
(TVWeek - Oct 13, 2008)

Warner Bros. Domestic Television Distribution promoted Susan Kantor to the newly created position of executive VP of marketing for both WBDTD and Telepictures Productions, overseeing the company’s unified domestic marketing structure for broadcast and cable TV. Earlier this year, the former Warner Bros. Domestic Cable Distribution division and its sales and marketing operations were merged with ...

www.tvweek.com/news/2008/10/warner_ups_kantor_in_marketing.p...

Software Suite from ZS Associates Helps Execs Manage Sales and Marketing Challenges
(Insurance and Technology - Oct 13, 2008)

Global management consulting firm ZS Associates (Evanston, Ill.), which specializes in sales and marketing consulting, capability building, outsourcing and software, has rolled out a software suite to help executives across industries manage a wide range of sales and marketing challenges.

www.insurancetech.com/showArticle.jhtml?articleID=211100302