Advertising Page: The newest news, 1, 2, 3, 4, 5, 6, 7, 8, 9, 10
MILAN (Thomson Financial) - Advertising spending in Italy rose 0.9 percent in the six months to June, to 4.761 billion euros, from 4.717 billion euros a year earlier, according to a survey by Nielsen Media Research. www.iii.co.uk/news/?type=afxnews&articleid=6834231&subject=c...
WeatherBug®, a leading provider of live, local weather information for consumers and professional users, announced today that Becky Scholten has been promoted from senior account executive to director of West Coast advertising sales. biz.yahoo.com/iw/080801/0421184.html
VentureBeat's Dean Takahashi did the reporting so I don't have to: "Sources close to the matter said that Google has developed an in-game advertising technology that allows it to insert video ads... [[ This is a content summary only. Visit my website for full links, other content, and more! ]] valleywag.com/5031153/google-testing-video-adsense-for-games
Looking to expand its global reach in the entertainment biz, Japanese advertising heavyweight Dentsu, which currently employs more than 15,000 people worldwide and brought in revenues of roughly US$17 billion in fiscal '08, has opened up shop in the US. Its newest division, DCI Los Angeles, is currently on the hunt for co-production partners interested in making anime-influenced toons for a core ... www.kidscreen.com/articles/daily/20080730/dentsu.html
For those still wondering whether Democrat Barack Obama will battle for Florida, consider this: He has spent more money on advertising in the state than in any other over the past two months, for a total of $5 million. www.miamiherald.com/news/politics/campaign-2008/story/623829...
US Airways, Pittsburgh International Airport’s busiest carrier, and several other airlines plan to start placing advertising on boarding passes printed online through a partnership with a private company. timesonline.com/articles/2008/07/30/news/doc487fff9515fce412...
We already see ads popping up in our games, something that some gamers apparently appreciate because it adds to realism (slightly depressing I know). Google is the behemoth when it comes to internet advertising, so getting into the games market seems like a logical step for the company. The current big player in the market happens to be Massive, which is owned by Microsoft. According to ... www.overclockersclub.com/news/22810
Early last week, I did a short interview with Omar Hamoui, the CEO of Admob, at the Fortune Brainstorm conference, and talked about the mobile advertising market, the issues and challenges, the advent of iPhone and Admob's solutions for it, the future of mobile advertising, and other topics...the 7 minute video is embedded below… biz.yahoo.com/paidcontent/080730/3_326034_id.html?.v=1
Media company Meredith Corp. reported Wednesday its fiscal fourth-quarter profit plunged 63 percent because of lower advertising revenue at its magazines. biz.yahoo.com/ap/080730/earns_meredith.html?.v=1
A rather sizable number of senior American marketers - 19 percent - say their organizations have bought advertising in return for a news story, despite growing criticism of these "pay-for-play" practices, according to a recent survey conducted on behalf of PRWeek and Manning Selvage & Lee (MS&L) by Millward Brown. The sixth annual Marketing Management Survey polled 252 U.S. chief marketing ... www.centredaily.com/business/story/745176.html
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