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Top legal counsel for Yahoo, Google, and Microsoft will address a Congressional hearing, as lawmakers examine the Yahoo-Google search advertising agreement and its potential anticompetitive effects on the future of Internet advertising. www.gigalaw.com/news/2008/07/top-tech-lawyers-to-testify-on-...
"Artists have been appropriating images from Madison Avenue for decades. But what happens when the tables are turned? In recent years a number of advertising campaigns have seemed to draw their inspiration directly from high-profile works of contemporary art. www.artsjournal.com/artsjournal1/2008/07/the_art_of_adve_1.s...
European advertising executives are worried that European marketers will slash ad budgets, as many of their counterparts have already done in America. www.nytimes.com/2008/07/14/business/media/14europead.html
China Mass Media International Advertising Corp. filed an initial public offering Friday with the U.S. Securities and Exchange Commission to sell up to $150 million of American depositary shares. The Beijing-based television advertising company didn't disclose how many ADSs will be offered or an estimated price range in its prospectus. The company said it intends to use the net proceeds from the ... www.marketwatch.com/news/story/china-mass-media-internationa...
Comment: The Microsoft chief executive follows the Google founders at the top of the advertising top 10. By Mark Sweney www.guardian.co.uk/media/2008/jul/14/mediatop1002008103?gusr...
Social scientists have learned that there is power in tying certain behaviors to habitual cues through relentless advertising. biz.yahoo.com/nytimes/080713/1194793985160.html?.v=12
In recent years a number of advertising campaigns have seemed to draw their inspiration directly from high-profile works of contemporary art. And the artists are not happy about it. www.iht.com/articles/2008/07/12/arts/image.php
Social scientists have learned that there is power in tying certain behaviors to habitual cues through relentless advertising, and those cues can help public health campaigns in developing countries. www.iht.com/articles/2008/07/13/business/13habit.php
There is no French multimedia empire comparable to Rupert Murdoch's News Corp. or Bertelsmann of Germany. The president's plan to abolish advertising on public television is a step toward competing with them. www.iht.com/articles/2008/07/13/business/sarko14.php
Advertising executives and media owners are worried that European marketers will slash their ad budgets, as many of their counterparts have already done in America. www.iht.com/articles/2008/07/13/business/ad14.php
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