Advertising

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Trinity Mirror Sees Advertising Slump Amid Downturn (Update1)
(Bloomberg.com - Jun 30, 2008)

June 30 (Bloomberg) -- -- Trinity Mirror Plc , publisher of the U.K.'s Daily Mirror newspaper, predicted advertising sales will drop this year and profit will miss its forecast as companies cut advertising spending amid an economic slowdown.

www.bloomberg.com/apps/news?pid=20601085&sid=aVgT8u9vgC4w

Mobile advertising hits South Africa
(Independent Online - Jun 30, 2008)

Californian advertising network AdMob plans to capitalise on the local base of cellular internet users.

www.iol.co.za/widgets/rss_redirect.php?artid=4481791&sectid=...

Trinity Mirror Sales Drop on Less Advertising, Sees 2008 Drop
(Bloomberg.com - Jun 30, 2008)

June 30 (Bloomberg) -- -- Trinity Mirror Plc , publisher of the U.K.'s Daily Mirror newspaper, said sales in the 26 weeks to June 29 dropped 1.5 percent as companies crimped advertising spending amid an economic slowdown.

www.bloomberg.com/apps/news?pid=20601085&sid=a0FK4cmirImM

Rambler Introduces Contextual Advertising around Online Video Content With Begun.Videocontext
(Business Wire via Yahoo! Finance - Jun 30, 2008)

LONDON----Rambler Media Ltd. , operating one of Russia’s most popular internet brands, announces the introduction of contextual advertising on its online video sharing community website Rambler Vision .

biz.yahoo.com/bw/080630/20080629005011.html?.v=1

Google taps 'Family Guy' guy for Web series
(CNET via Yahoo! News - Jun 30, 2008)

Web search giant Google has enlisted Family Guy creator Seth MacFarlane to create an original animated series that it will distribute on the Web via its AdSense advertising system, according to a report in the New York Times .

news.yahoo.com/s/cnet/20080630/tc_cnet/830110784399802267_1

Claire Beale on Advertising
(Independent - Jun 30, 2008)

Oh what a week it's been for advertisers losing their balls. First Heinz: the nation's culinary accompaniment of choice and now target of ire for the gay community. Heinz, Heinz, Heinz, how did you manage to get yourselves in such a stew?

www.independent.co.uk/news/media/comment/claire-beale/claire...

Google and Creator of ?Family Guy? Strike a Deal
(New York Times - Jun 30, 2008)

Google will syndicate a new animation series using its AdSense advertising system to Web sites that are predetermined to be gathering spots for the show?s target audience.

www.nytimes.com/2008/06/30/business/30google.html

Behavioral targeting: Google puts cookies to work
(International Herald Tribune - Jun 29, 2008)

Google, with its deep reservoir of data about online behavior, is for the first time testing ways to use some of that information to aim advertising at Web surfers who use its search engine.

www.iht.com/articles/2008/06/29/business/ad30.php

3 Points ambitious plan to increase Saudi employees to run advertising industry
(AME Info - Jun 29, 2008)

3 Points, one of the leading advertising agencies in the Kingdom of Saudi Arabia, announced an ambitious plan to increase the number of qualified Saudi employees and upgrade their skills to run and compete in the business of advertising.

www.ameinfo.com/161922.html

Telefonica Announces Global Mobile Advertising Alliance
(Cellular-News.com - Jun 29, 2008)

Telefónica is to launch a single global platform to deploy advertising on mobile phones through a world-wide deal with Amobee Media Systems.

www.cellular-news.com/story/32099.php