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Shares in European broadcaster ProSiebenSat1 Media AG rise 21.5 percent, making it one of the top three gainers in Germany's midcap index , on hopes that the company's advertising business might benefit from the possible rescue package for German banks. www.iii.co.uk/news/?type=afxnews&articleid=6945090&subject=e...
Generating revenues out of the traffic they get is one waterloo of both social networking sites Facebook and MySpace. Facebook’s take on the online advertising market via a self-serving graphical banner ads was not quiet successful that it wanted it to be. Now, MySpace wants to take the same path as well, with its own [...] www.searchenginejournal.com/myspace-myads-want-a-piece-of-th...
MySpace on Monday unleashed a tool to let small operators with tight budgets easily target online advertising to preferred demographics on the world's leading social networking website. www.mg.co.za/article/2008-10-13-myspace-gives-small-operator...
Partnership offers radio and television stations the ability to monetize Web sites, to provide online banner and rich media advertising quickly and inexpensively, and to enhance the trusted relationship between broadcasters and local advertisers (PRWeb Oct 13, 2008) Read the full story at http://www.prweb.com/releases/2adpro_online_ad_creation/mediaspan_broadcast/prweb1456074.htm www.prweb.com/releases/2adpro_online_ad_creation/mediaspan_b...
SPRINGDALE -- More than 100 employees of Athletic World Advertising in Fayetteville and Tulsa who lost jobs after the sports promotions company shut its doors Wednesday got a bit of good news Thursday. Rumors of a pending sale to Game On Advertising Inc. of Springdale have been confirmed. www.nwaonline.net/articles/2008/10/13/business/101008athleti...
Newspapers are trying to cash in on the digital age. Last year newspapers held the dominant market share in online advertising, although Internet companies (such as Google, Monster and Yahoo!) were close behind. www.bizjournals.com/baltimore/stories/2008/10/13/focus3.html...
Despite this hype about the alliances and solutions surrounding mobile advertising, this will only account for a mere 0.5–1.5% of mobile operator revenues by 2011. Such modest growth is explained by the length of time the industry takes to adapt to new business models, but these are average numbers and huge rewards await those innovators that set the trend and pace. www.telecomasia.net/article.php?type=article&id_article=1068...
Eyealike , the startup that lets you use photo recognition to help find your ideal mate, is expanding to apply its image processing technology to a new market: advertising. The company says that the new system will allow businesses to place highly targeted advertising alongside photographs that appear on their site (which have long been difficult to monetize). For now the image ... www.techcrunch.com/2008/10/12/eyealike-sets-its-image-recogn...
Enter Mark Leckey’s room in the bowels of Tate Britain and you enter modern popular culture. Music, television, cinema, advertising fused together as anthropological art. www.independent.co.uk/news/media/comment/claire-beale/claire...
Lucy Barrett on advertising: There's licence to kill - and then there's licence to overkill. With the release of Quantum of Solace looming, we are fast entering another period of Bond mania, when an army of brands will march across all media, hitting us with 007-endorsed messages www.guardian.co.uk/media/2008/oct/13/advertising-marketing-p...
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